UX & UI Design
Insurance Business Magazine Website Redesign
Insurance business magazine is the leading business magazine for today’s sophisticated commercial insurance brokers. Insurance Business provides a unique offering in the insurance space as an aspirational business magazine featuring a series of industry reports that recognize the achievements of key individuals and businesses as well as providing the latest in business best practice in a continually evolving industry.
The current website work as expected. Generally, the website is generating revenue. But it has been a while since the website had a redesign. In 2021 it really looks like an old website. To add, the current CMS that they’re using was custom built that adding new features it could mean breaking a lot of existing working feature.The existing design has to many options especially with the navigation that can add frustration to users. In addition, the placement of article blocks is too crowded, doesn’t have enough negative space to breath that users looking at it will be overwhelmed. The ad placement too is too many that can also have the same effect.
Create enough space for UI elements to breath. The ad placement as well that it will be working well with the other elements on the page. Reduce the navigation links clutter so that it will look much moreorganize than what the current website already have.
By redesigning the website the goal is to increase monthly visitors and in so doing strengthen the portfolio. The current site visits:Monthly
Total Visit: 351,064
Average visit duration: 00:01:10
Attract potential brand or merchant's advertisers to Insurance Business Magazine especially insurance companies to place their ads on our pages.
